Ruku
barbers

Ruku Barbers came to us looking for a full-service digital solution.

(Client)
Ruku Barbers
(Year)
Dec 2024
(Services)
Website & Social Media
(Website)
rukubarbers.co.nz
Busy barbershop interior with two barbers cutting hair of seated customers and four men waiting on a bench against a decorated orange wall.

Elevate

Brand

Ruku Barbers wanted to elevate their brand and optimise their online growth.

They needed a digital platform that reflected their authentic vibe and central-city professionalism while offering a smooth, reliable booking experience. We delivered a fast, black-aesthetic Webflow website that was visually sharp, conversion-focused, and built to scale, with a clear 4-page structure, a secured .co.nz domain, and ongoing site care to support long-term growth.

Alongside the website, we created a newsletter system using Brevo and designed multiple branded email templates for ongoing use. We also integrated Fresha to ensure a seamless and reliable booking experience that fit naturally within the site’s high-end look and feel.

For social media, we first developed a clear content strategy to define the brand voice, visual direction, and posting structure. From there, we produced professional photography and videography, conducted barber interviews, and turned everything into short-form microcontent, giving Ruku Barbers a strong, reusable content library to consistently showcase their crew, culture, and vibe online.

Overall, the project delivered a clean, high-performance digital ecosystem that ties together website, bookings, email, and social content, giving Ruku Barbers a strong and consistent online presence and a solid foundation for predictable growth in the Wellington Central market.